Fitzgerald/eSpeed needed a complete corporate wide blend of branding,
media and marketing communications to launch their startup eSpeed online
exchange platform. Extending their electronic bond trading system
into a multi-industrial global exchange required an extensive across the board
partnered with Cantor Fitzgerald to create a strong online brand
and deployed a complete online corporate infrastructure including
comprehensive internet / intranet / extranet products featuring
personalized user experiences for both customers and employees.
- Producer / Creative Director
Tom Gibson - Technical Director
Rob Winter - Art Director/Lead
Ranee Chung - Designer
In addition to branding this innovative trading service company, extensive use of animated elements and a virtual tour of their World Trade Center facilities allowed visitors to see eSpeeds extensive capabilities.