These days, you can expect the unexpected. New ways of thinking and new business models are evolving ...
... with new digital ways of thinking, marketing and communicating.
This is an age of increasingly mobile, socially-driven "Transmedia" ... a flow that you need to know how to connect with and use effectively.
How to find your brand audience ... Transmedia strategy
Getting your message across is about finding the "listening ears" of your audiences ... and you can't force feed anyone anything anymore. Smart mobile devices are our remote controls for Life ... and Social Media has transformed how the world connects, and how it does business ... forever.
The multiplatform world of 2nd and 3rd screens is here, now. No brand can afford to ignore it. You need a Transmedia strategy that takes this emergent media mix into focus.
Light Fantastic develops innovative ways of creating brand visibility. Our media work with consumer brands like Popcorners and Sun-Maid have increased their brand reach to a whole new world of online and mobile paying consumers. We have helped brand icons like Cantor, Intel, Merrill Lynch, Prudential and Sony update brand image and connect socially. Ad agencies from Lowe to Y&R have turned to us for inventive visual brand solutions.
Additionally we work with clients to develop new social reputation "listening" and response technologies. These capabilities allow brand clients to look over the horizon and make intelligent response quickly. It's not just the numbers of clicks or mentions ... it's anticipating trends and connecting with key brand influencers.
We understand Transmedia ... and can fit that to how your business works. Together we can create dynamic digital "experiences" ... as strategic consultants and media designers who help you with proven branded communication solutions and precision marketing tools.
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