These days, you can expect the unexpected. New ways of thinking and new business models are evolving ...
... with new digital ways of thinking, marketing and communicating.
This is an age of increasingly mobile, socially-driven "Transmedia" ... a flow that you need to know how to connect with and use effectively.
How to find your brand audience ... Transmedia strategy
Getting your message across is about finding the "listening ears" of your audiences. Smart mobile devices are our remote controls for living and shopping. Social media has transformed how the world connects ... and how we do business from here forward.
The multiplatform world of 2nd (and 3rd!) screens is here, now. Digital permissions and customer impulse allow immediate connections no brand can afford to ignore. All businesses need a clear strategy that takes this media mix and new customer possibilities into focus.
Light Fantastic develops innovative ways of creating brand visibility. Our media work with consumer brands like Popcorners and Sun-Maid have increased their brand reach to a whole new world of online branded media and mobile payment options. We have helped emerging tech clients as well as brand icons like Cantor, Intel, Merrill Lynch, Prudential and Sony update brand image and connect to new audiences. Ad agencies from Lowe to Y&R have turned to us for creative and inventive visual brand experiences.
Our latest work is with Darkside Scientific's "Lumilor", an exciting new electroluminescent paint that will light up the future! This new coating will change the way we think about both paint and light. With the ability to electronically control surface lighting and special effects, stay tuned as Light Fantastic helps build the Lumilor brand and introduces this exciting technology to the world.
We understand Transmedia ... and can build a strategy around how your business works. We work with clients to develop new social reputation "listening" and response technologies. These capabilities allow brand clients to look over the horizon and make intelligent choices quickly. It's not just the numbers of clicks or mentions ... it's anticipating trends and connecting with key brand influencers.
Together we can create dynamic user "experiences" for your brand as strategic media designers who deliver proven branded communication solutions.
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