Create the PfizerforLiving.com health website, a customer relationship and information portal with the purpose
of increasing patient compliance with their health regimens and
medications in order to enhance the value of those patients to
Pfizer.
Combine
direct mail outreach and an 800 number call center around an Internet
based health and wellness portal branded "Pfizer for Living," an integrated CRM tool to educate and incent users into drug compliance
and better health..
Sean
Skilling - Strategist, Account Director, Creative Director
