Prudential
Securities launched a new set of Mutual Fund products, and needed
employees, sales representatives and customers to understand them.
A sense of Prudential's tradition of customer trust was imperative.
Solution: "A Rock for All Ages" CD-ROM & Website Portal (www.prudential.com)
A
lush set of media tools integrated a laptop sales presentation
for sales presentations to prospects and clients ... with internal
sales staff training tools and a complete product knowledge reference
guide. Video segments help customers determine the best investment
options based on lifestyle and investment risk preference.
Paul
Hollett - Creative Director
Rob Winter - Animator, Art Director
Ray Rue - Illustrator
Ranee Chung - Designer
